One Week Only: Join the Membership I Closed Years Ago
Founders Lounge Annual Membership
Now Open 10-16 November 2025
For one week only, I'm opening access to the Founders Lounge - the premium membership I closed to new members some time ago.
This isn't a Black Friday offer. This isn't a discount. This is rare access to the legacy membership that my longest-standing clients have valued for years.
And it closes to new members permanently on Sunday 16 November at midnight.
What Is The Founders Lounge?
The Founders Lounge is the most comprehensive style support I offer. It's everything in The Style Lounge, plus the exclusive content I create only for my most committed members.
Think of it as having ongoing style partnership - not just monthly outfit inspiration, but deep strategic guidance that evolves throughout the year.
Everything Included:
Monthly Capsule Lookbooks
The same 30+ outfit monthly lookbooks that Style Lounge members receive, complete with shoppable links, styling notes, and trend updates designed specifically for women over 50.
Seasonal Colour & Trend Reports (Twice Yearly)
Comprehensive guides released each spring and autumn, showing you exactly which colours and trends are worth your attention - and crucially, how to make them work for your style and life stage.
The Insider Edit (Monthly Exclusive)
This is where The Founders Lounge becomes genuinely different. Every month, I share the behind-the-scenes thinking that shapes everything I create:
- What I'm wearing and why I chose these specific pieces
- The purchasing decisions I'm making (and the ones I'm rejecting)
- Real wardrobe dilemmas and how I solve them strategically
- My actual packing choices for travel
- Curated shopping edits with detailed quality assessment
This is the content that can't be replicated elsewhere. It's personal, unfiltered, and teaches you to think strategically about your own wardrobe decisions.
Founders Edit With Every Capsule
Each monthly capsule includes an additional section exclusively for Founders members:
- Advanced styling variations beyond the standard looks
- Alternative pieces
- How to adapt capsules for different personalities
- Insider notes
- My personal picks and why I'd choose them
It's the "director's commentary" on each month's capsule - the strategic thinking that makes the difference between looking dressed and looking distinguished.
Complete Archive Access
Every past capsule lookbook, every seasonal report, every Insider Edit, 5 years of content articles, videos and advice. The library grows in value every month you're a member.
JOIN NOWWHO IT'S FOR
This membership is for you if:
The Founders Lounge is for women who want more than monthly outfit inspiration. You want to understand the strategic thinking behind great style.
This membership is for you if:
You're over 50 and your style needs have genuinely evolved beyond basic outfit formulas
You value ongoing support over one-time courses - you want partnership, not just information
You're ready to invest in yourself and your wardrobe with confidence and clarity
You want access to the strategic thinking that creates effortless style, not just the surface results
You appreciate quality guidance and you're willing to pay appropriately for genuine expertise
You're building a wardrobe for this chapter of your life - thoughtfully, intentionally, beautifully
This isn't for you if:
You're looking for quick fixes or trend-driven advice
You prefer rigid style rules over personalised strategic thinking
You're not ready to invest £349 annually in your style clarity
You want occasional inspiration rather than comprehensive ongoing support
Why The Founders Lounge Exists
I created The Founders Lounge (originally Stylish at 50) years ago for clients who wanted deeper engagement than my standard content offered. They didn't just want outfit ideas - they wanted to understand my strategic process.
These members have stayed for years because the value compounds over time. The Insider content teaches them to make better wardrobe decisions independently and how to think beyond the obvious. The seasonal reports give them confidence to navigate each new season strategically.
I closed The Founders Lounge to new members because I wanted to keep it intimate and manageable. Keeping numbers limited allows me to create genuinely personal content without diluting quality.
But I've just launched significant enhancements to the membership - adding the monthly Insider Edits and Founders Edits. The value has grown substantially, and I want to bring a small group of new members into The Founders Lounge.
One week only. Then it closes to new members.
The Investment
Founders Lounge Annual Membership: £349
Compare This To:
Style Lounge at £25/month = £300 annually (You get monthly capsules only)
Founders Lounge at £349 annually = £29/month equivalent (You get monthly capsules + seasonal reports + Insider Edits + Founders Edits + Complete Archive)
For an additional £4/month, you receive:
- 2 comprehensive seasonal colour & trend reports (worth £80+ if purchased separately)
- 12 monthly Insider Edits (exclusive strategic content)
- 12 monthly Founders Edits (advanced styling sections)
- The most comprehensive style support I offer
- 5 years+ archive of content
This isn't an upsell. It's genuine additional value for women who want comprehensive style support.
What You're Really Investing In:
Learning to think strategically about your wardrobe so you make better decisions independently
Confidence that comes from understanding quality, fit, and how pieces work together
Time saved by having expert guidance curated specifically for your life stage
Money saved by avoiding purchases that don't serve you
The ease of knowing you always have trusted style support throughout the year
Why Now? Why One Week?
Because I've just launched the enhanced Founders content (the monthly Insider Edits and Founders Edits), and the timing feels right to bring in a small group of new members who will appreciate this level of depth.
But I won't keep it open indefinitely. The Founders Lounge works because it's intimate and focused. Opening it for one week allows me to welcome committed members without overwhelming what I've carefully built.
After Sunday 16th November at midnight, it closes. I have no plans to open it again.
The women who value my work most are those who want strategic thinking, not just shopping lists. They want to understand the principles that create great style, not just copy outfits.
If that's you, Founders Lounge will serve you exceptionally well.
What Happens When You Join
Immediate Access:
- November's complete monthly capsule lookbook
- Complete archive of all past monthly capsules
- All previous seasonal colour & trend reports
- All previous archive content
- Your first Insider Edit arrives mid-November
Throughout Your Year:
- New monthly capsule on the 1st of each month (with exclusive Founders Edit section)
- Mid-month Insider Edit (personal strategic content)
- Comprehensive seasonal reports in spring and autumn
- Growing archive of valuable content that serves you year after year
Your membership renews annually at £349. Cancel anytime before renewal if this no longer serves you.
This Week Only
The Founders Lounge opens Monday 10th November.
It closes Sunday 16th November at midnight.
Seven days to secure your place in the membership I closed years ago.
After Sunday, the doors close. No extensions, no exceptions.
If you're ready for comprehensive style support for the rest of 2025 and into 2026, this is your moment.
